Pricing
Paid on the drop.
Your PPC team, replaced.
We take 20% of the CAC we cut, and nothing if we don't.
The offer
Zero setup. Zero seats. Zero invoice if it doesn't drop.
- 0Setup fee
- 0Seats
- 0Invoice without a drop
We only take clients with a measurable baseline. The baseline is shown next to the new CAC on every invoice, so you can forward it to your CFO as it is.
How the drop is measured
Your baseline is your CAC over the 90 days before winful. Each month we measure your new CAC. The difference, times the customers you acquired, is the drop. We invoice 20% of it. If the new CAC is at or above the baseline, the invoice is zero. No setup fee, no seats, no minimum.
The formula
- (baseline CAC − new CAC) × new customers = the drop
- winful = 20% × the drop
- you keep = 80% × the drop
The ledger
The same seven rows appear in the monthly invoice and in the product. Never a different order.
How to read it
- CAC down
- 40%
- The drop, per customer
- $26.27
- winful's share of the dropYou keep 80%
- 20%
A client's CACs, with an example customer count
| Baseline CAC (90 days) | $65.68 |
|---|---|
| CAC with winful (30 days) | $39.41 |
| The drop, per customer | $26.27 |
| New customers, 30 days | 1,240 |
| Total drop | $32,574.80 |
20 minutes, on your numbers
Still paying a retainer for a CAC that didn't move?
In the demo we run the math on your own baseline and show you what your drop could be. You leave with a ledger you can forward to your CFO.
A client result, measured in ILS and shown in USDCAC down 40%. Baseline $66, now $39.
20 minutes on your numbers. No commitment, and nothing to pay if CAC doesn't drop.