How it works
Your customers film. winful runs the campaign.
One link to collect customer videos. One process to turn them into ads, test performance and prepare the next round. Here is what happens at each step.
Start your 14-day trialCard required. Automatic renewal after your trial. Cancel in your account.
From a phone video to a running campaign
The video is the start. The campaign is what comes next.
Your customers show the product and describe it in their own words. winful connects filming, editing, advertising and measurement to test which stories bring in customers.
- 01
Your customers film
Send customers a filming link. They open it on their phone, get guidance and share their experience with your product.
You choose who to invite and whether to offer a reward. Customers film on their phone, upload through the link and give permission to use the video. Any rewards you offer are paid separately.
- 02
Their footage becomes ads
winful checks the footage, selects usable moments and prepares edited versions and ad copy. Subtitles are optional.
Footage, brand fit and edits are checked before publication. Videos that do not pass stay unpublished. The number of versions depends on usable footage.
- 03
The ads enter your campaigns
Connect Meta, set a budget and approve the launch. winful publishes and tests versions in your own campaigns.
Your accounts stay yours. Connecting alone never launches an ad. You approve the budget and first launch; ongoing management follows the spending limits and automation settings you choose.
- 04
Results guide what runs next
winful monitors spend and performance, pauses weak ads and promotes versions that meet your goals when the data supports it.
Connect purchase data to measure the cost of acquiring a new customer. Views and clicks help explain an ad; without purchase data, acquisition cost is not measured. Campaign learning also informs the next creative versions.
Who does what
You know your business. winful handles the execution.
Your part
- Connect Meta and purchase tracking, and add your brand details.
- Share the filming link with customers and choose any reward you want to offer.
- Set your budget, approve the launch and choose how much to automate.
What winful runs
- Filming guidance, video collection, quality checks, editing and ad copy.
- Ad preparation, campaign management and performance monitoring within your budget.
- Original social posts and optional publishing of approved customer videos.
In your ads. On your feed.
The same video can work on your social feed, too.
Every plan includes 2 original social posts a week. You can also enable automatic organic publishing of approved customer videos, using the ad copy already prepared.
These extra video posts do not use your 2 original-post slots. They go to your connected social accounts, subject to the creator’s organic-use consent and quality checks. You can turn this option off in settings.
Before your first video
Do you supply the people in the videos?
The system is built for videos from your own customers. You invite them using your filming link. Your plan includes collection and processing, not actor recruitment or a guaranteed supply of videos. You can start with one customer video.
What if I have never managed ads?
Start by connecting your accounts and adding your business details. Your campaign and social advisors help inside your account. You set a budget and approve the first launch, then winful handles execution under your settings.
What counts toward my video allowance?
The weekly allowance covers original customer videos submitted for processing. The number of usable edits also depends on footage quality and length. It does not guarantee that customers will submit videos or that every video will pass quality checks.
When can I see my first ads?
You can begin setting up and inviting customers during signup. Preparing ads depends on receiving usable footage, completing your brand details, quality checks, the Meta connection and publishing approvals. No sales call needs to be scheduled.
Make the switch with evidence
Keep your agency. Until you have a reason to fire it.
20%
Start with a pilot
Allocate 20% of your budget to winful. Keep 80% with your agency. Connecting Meta alone never launches an ad.
14
Days to try it
Connect Meta, add your brand and a customer video, then see your first outputs. Approve a budget before anything goes live.
30
Days to compare
Your paid subscription begins after day 14 to continue the pilot. At day 30, compare customer acquisition cost and results, then decide whether to move the rest.
Your first 14 days
Start with 20% of your ad budget.
Keep the rest with your agency. Compare results after 30 days, then decide how much to move. Ad spend is paid separately to Meta.
A client result, measured in ILS and shown in USDCAC down 40%. Baseline $66, now $39.
Explore a fictional workspace first. No signup or card for the sample. A real 14-day trial with card verification comes next.