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How it works

Set a budget and a CAC goal. We do the rest.

winful is one platform that does the whole job. Your customers make the videos. The machine writes the scripts, cuts the variations, launches on Meta, and learns every day.

Book a demoSee your CAC math

01 / 04

You set two numbers

  1. 01Budget

    You set a monthly budget.

    One number for the month. The machine spends inside it and moves it toward the campaigns that bring customers.

  2. 02Goal

    You set a CAC goal.

    That is the whole brief. Every video, variation and budget move is judged against it.

02 / 04

Your customers make the creative

  1. 03Video

    Your customers make the videos.

    Our scripts get real customers to film real videos on their own phones, with their permission. No studio, no casting.

03 / 04

The machine runs the media

  1. 04Variations

    Every video becomes dozens of variations.

    Different openings, lengths and captions cut from the same footage, so the machine tests instead of guessing.

  2. 05Launch

    It launches on Meta.

    Campaigns go up in your own ad accounts. You see every campaign, and every change the machine makes, in the product.

  3. 06Optimize

    It is optimized and managed every hour.

    What doesn't bring customers stops running. What does gets the budget. No tickets, no Monday status call.

  4. 07Learn

    It learns every day.

    Learning loops rewrite the scripts from what converts, so the next batch is sharper than the last.

04 / 04

You pay from the drop

  1. 08The drop

    You pay from the drop.

    When CAC drops below your baseline, we take 20% of the drop. When it doesn't, you pay nothing.

    Baseline CAC (90 days)$65.68CAC with winful (30 days)$39.41

    CAC down 40%, from the baseline to the new CAC.

    The drop is $26.27 per customer. winful invoices $5.25 of it, 20%. You keep $21.02, 80%.

    A client result, measured in ILS and shown in USD

Then it runs again.

20 minutes, on your numbers

Still paying a retainer for a CAC that didn't move?

In the demo we run the math on your own baseline and show you what your drop could be. You leave with a ledger you can forward to your CFO.

A client result, measured in ILS and shown in USDCAC down 40%. Baseline $66, now $39.

Book my demoRun your numbers

20 minutes on your numbers. No commitment, and nothing to pay if CAC doesn't drop.