Who we are
We built winful to bring our own CAC down.
It started inside a D2C business, with the same question you probably ask: how do we bring in more customers?
From the founder
A D2C entrepreneur. Still running the business that started it all.
I sell directly to customers. Getting more of them was the problem. Paid ads on Meta were how we did it, and still are.
I had to learn it myself.
I ended the agency contract and started learning how to run our ads myself. I needed to understand what actually brought us customers, and what each one cost.
Our customers had the best creative.
What worked best for us was authentic video from people who already bought our product. Our own customers, talking about their own experience. That became the starting point for winful.
So I built the machine we needed.
At first, winful was just for us. We needed a way to get customers filming, turn their videos into lots of variations, upload them to Meta and manage the campaigns. We built that loop so running it would not require technical knowledge.
Your customers make the videos.
Invite the people who already know your product to share their experience.
The machine makes the variations.
Different hooks, cuts and formats from the same customer footage.
The campaigns run on Meta.
The machine uploads, launches and manages your ads. You set a budget and a CAC goal.
Our own D2C business
Then we saw the drop.
40%
Lower CAC with winful.
We put the machine to work in our own business. Our CAC dropped 40%. We still use it today.
Share of our previous CAC
Why we opened it up
Built for our business. Open to yours.
Once it worked for us, I decided to make winful available to other businesses. With one condition: we only get paid when CAC drops.
winful invoices 20% of the drop. You keep 80%. Your baseline sits beside your new CAC, so you can see the math. If CAC does not drop, the winful invoice is zero.
Your campaigns run in your own Meta account. Ad spend is paid directly to Meta.
See how the pricing worksLet's start with your numbers.
See the machine, bring your questions and work through what a drop in CAC would mean for your business.
20 minutes on your numbers. No commitment, and nothing to pay if CAC doesn't drop.